Assignment 2 Essay

Introduction
Creative Multimedia was a topic given to think about . Mind map had been done to show what we get from Creative Multimedia . As we know Multimedia is media and content that uses a combination of different content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms.After knowing what does Multimedia mean ; how do we define creative ? Creative is a new idea or a new way of doing things. Creativity is the ability to think up and design new inventions, produce works of art, solve problems in new ways, or develop an idea based on an original, novel, or unconventional approach. Creativity is the ability to see something in a new way, to see and solve problems no one else may know exists, and to engage in mental and physical experiences that are new, unique, or different. Creativity is a critical aspect of a person's life. From Knowing the meaning and understand the terms of Multimedia and Creative . We get a lot of idea from the topic creative multimedia . For example Arts , Technology , Creativity , Faculty of Creative Multimedia and etc . From those idea we gathered . We have decided to take Art as the main topic .
After much of discussion , we have decided Art as our topic . Why do we choose art ? Well very simple as the student of the Faculty of Creative Multimedia art is everything to us . We see art everywhere . What does art define as ; art is use of skill and imagination . With this skill and imagination it creates an object , environment or experience that can be shared with others . Beside having imagination and skills ; art describe several things . It is a study of creative skills , process of using it and how audience react and experience with the creative skills . Art is not an object or something that has creativity and beauty on it , the true value of art can generate strong emotions ; every piece of art tells a story .

In art there are multiple genre ; for example minimalism , contemporary art , digital painting , abstract , fine art , fashion , design and architecture . Design is considered applied art . Applied art is the application of design and aesthetics to objects of functions and everyday use .A lot of people out there thought that contemporary art is something new , but the truth is it has been created since 1970. Minimalism has been used as a trend whereby the object is reduced to its necessary elements . Fashion is consider an art . Fashion means clothing generally and the study of it . In fashion they have their own genre . With all this genres , it gives artist and designers a brand new idea ; something fresh for the audience to adore . To give audience a fresh piece of art , artist and designer tend to collaborate different genre together . A great example can be seen is in the fashion industry , the late Alexander McQueen , has collaborated abstract art into his fashion line with symmetrical design . Besides having art added into fashion , architecture too uses art to give a fresh new design . For example minimalism , architect uses minimalism to convey the meaning of simplicity . Minimalism is highly used in the architecture industry for it expresses the basic elements of an object the use of lines and planes organized in very particular manner .

Everything we see or do relates to art , the typography in newspaper or magazine is an art , the bulding around us is an art , the clothes we wear is an art . Art is so important that everything we do and use is an art . How do we relate art in Creative Multimedia . Art in creative . Creativity is the thinking of a designer or an artist , everything in this world is an art , when the stuff you think is beautiful there is where creative comes in , creativity is the discover of new ideas or concepts , or new associations of the existing ideas or concepts . Creative is both originality and appropriateness . Art in multimedia , everything designer uses “multimedia” to create their art work . The term multimedia applies in all the application that is available today , such as adobe creative suite , corel painting , autocad , autodesk and etc . With all this applications designer and artist are able to do anything . They can create abstract arts using softwares , they can merge fine art with abstract arts using softwares . Designer and artist can even use music to add-on to their artwork . It is clear that Creative Multimedia are co-related with art .

In conclusion art is just like a palate of colour , it helps to colour the world . The world needs improvement , art does not only beautify the place it also delivers message . A message that tells the world what art truly mean . Creative Multimedia and Art is a way to deliver the message . It is how we try to combine genres , to produce an art work that gives a fresh idea on how does art can strongly relates with creative multimedia . That is how we define Art in the new generation .

References

http://en.wikipedia.org/wiki/Creativity
http://en.wikipedia.org/wiki/Minimalism
http://en.wikipedia.org/wiki/Multimedia
http://en.wikipedia.org/wiki/Art
http://en.wikipedia.org/wiki/Fashion
http://en.wikipedia.org/wiki/Contemporary_art
http://arthistory.about.com/od/current_contemporary_art/f/what_is.htm

Creative Multimedia ; The New Generation of Art

Group : Ho Xin Yi 1081103740
Hee Kong Ee 1081103166
Chuah Wei Heng 10811035674
Low Ziyin 1071120338
• Topic is Creative Multimedia ; The New Generation of Art
• Art as the topic
• Sketches are based on Abstract arts and Minimalist
• This is our group members name
Ho Xin Yi 1081103740
Hee Kong Ee 1081103166
Chuah Wei Heng 10811035674
Low Ziyin 1071120338
• Below are the Mind Map we had d0ne



Topic given to discover what creative multimedia is , and this is what our group came out with



The topic Art has been chosen by us to show how art relates to creative multimedia .

• Below are the scketches we had done




this sketches are pure minimalist with the concept of using line and shapes , it is random




this photos are abstract using the metaphor of multimedia , it is done this way to search for a new idea and concept .



In this sketch abstract with a little touch of minimalist is added , In the red box that drawing is telling how a sound frequency can create an artwork





Abstract is the key in this sketch with the lines , colour and shapes , it convey a msg of art and multimedia in the eye of a creative designer .



In this concept of Multimedia , it is clear that this sketch it is trying to convey the meaning of art in multimedia

FINAL OUTCOME


minimalist of art represent multimedia



abstract art





After doing all the sketches , We came out with this idea . This is how we relate creative multimedia and the new generation of art .

WEEK10 Randam Word / Image Association

Week 10 lecture is talking about Random Word and Image Association. Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula.

This week lecture, Mr Razid was given us a exercise, it is about “How to make a person stop smoking in 6 months” by using traffic light to list out the solution. We have to use sign, mental dirty as a feature of the traffic light to find out the solution to help smoker to stop smoking in 6 months.

PERSONAL REFLECTION WEEK 9

This week we have a lot of activities compare with last few weeks. I am very happy about that, for me it is more interesting. I prefer have a lot of communication within lecturer and students, because it can make us closer and closer and we would afraid to ask question, so no comment on this week I think lecturer was done a good job.

WEEK 9 JUXTAPOSITION

We have a activity in this week. Mr. Radzi wanted us to choose 3 set of numbers from00 to 99.
He was given us the words below to represent the numbers.
1Flower 1Head
2Lighting 2Rain
3Ice 3Wood
4Light 4Tree
5Fire 5Spider
6Duck 6Root
7Dog 7Moutain
8Oil 8Wind
9Leaf 9Rock
0Fly 0Water
The number I was been chosen is 74,65,10.
74Dog+ tree¬= dog tree
65Duck+ spider= duck spider
10Flower+ water= flower water

Then we have to create our own sentence

Sentence 1
The dog is sitting under the tree

Sentence 2
The duck is looking on the spider

Sentence 3
The flower is in the water

After that we have to draw the picture for the sentence.

The dog is sitting under the tree


The duck is looking on the spider


The flower is in the water

After that, we have to use the words that we had chosen just now and create a new things

FLOWER+ WATER


DUCK+ SPIDER


DOG+ TREE

WEEK 8 JUXTAPOSITION

This week lecturer also discussed Juxtaposition with us. What different compare with last week?? This week we went to the deeper part of the Juxtaposition.

This week we discussed what analogy is. According to the lecturer notes, they have 2 types of analogy, first is metaphor and another one is similes.

Metaphor is a figure of speech in which 2 different things are linked by some similarity. It is not using with the word “as” and “like”. Example, Life is a box of chocolate; you will never know what you will get!

Similes is a figure of speech comparing two unlike things, often introduced with the words "like" or "as" Example, she smile is like a candy so sweet.

PERSONAL REFLECTION WEEK 7

We had a short lecture in this week, though it was a short lecture but lecturer listed out a lot of example so we can understand it clearly. I personally like the example of advertisement of HSBC bank. This advertisement let me understand what is Juxtaposition.